The United States Postal Service (USPS) plans to revise its Customer Privacy Act Systems of Records to introduce a new system to better understand and meet customer needs. This includes analyzing customer interactions with marketing campaigns and helping USPS sales staff. The updates will add new purposes for the existing records system, like providing customer recommendations and assessing campaign effectiveness. If no objections are raised by May 12, 2025, the changes will automatically come into effect.
Simple Explanation
The USPS wants to make changes to how they keep track of customer information to better understand what people want and to help their sales team. Some people might worry about privacy since this includes looking at lots of data, but if no one says they have a problem with it by May 12, 2025, the changes will go ahead.