The National Institutes of Health (NIH) has submitted a request to the Office of Management and Budget (OMB) to review and approve the collection of information for the "Safe to Sleep®" campaign. This campaign, run by the Eunice Kennedy Shriver National Institute for Child Health and Human Development (NICHD), aims to gather feedback and improve its materials and outreach activities. The purpose is to assess how well the campaign is reaching its audience and to further develop effective strategies for promoting safe sleep practices for infants. The OMB approval is sought for three years, with no costs to respondents other than their time.
Simple Explanation
The National Institutes of Health (NIH) is asking for permission to check how well a program called "Safe to Sleep" is working. This program helps make sure babies sleep safely. They want to ask people questions and see if their messages are clear, but they need approval first.