The Federal Trade Commission (FTC) has proposed a consent agreement with Gravy Analytics and its subsidiary Venntel for allegedly violating federal laws by engaging in unfair practices. The companies, which are data brokers, were accused of selling sensitive geolocation data without proper consent, potentially allowing tracking of individuals to places like medical facilities and religious sites. The proposed order aims to prevent future misconduct by prohibiting them from misrepresenting their data practices and from selling location data associated with sensitive locations unless under specific legal circumstances. Members of the public can comment on this agreement until January 6, 2025.
Simple Explanation
The FTC wants to stop a company from selling where people go without asking them, especially to important places like hospitals and churches. They want to make sure it's done safely in the future.