The Pecan Promotion, Research, and Information Order was established to help boost the pecan industry in the United States. It introduces a system to collect assessments from producers and importers to fund marketing campaigns and research aimed at increasing demand for pecans. The rule sets up a governing Board to oversee these activities and requires a referendum after three years to decide on the continuation of the order. While most of the industry supports this program, there are concerns about the financial burden on producers due to existing marketing orders.
Simple Explanation
The government made a rule to help people buy more pecans by creating advertisements and research projects. Pecan growers and sellers will help pay for this, and in three years, they will vote to decide if they want to keep doing it.