FR 2025-07572

Overview

Title

Agency Information Collection Activities; Submission for Office of Management and Budget Review; Comment Request; Generic Clearance for Quantitative Testing for the Development of Food and Drug Administration Communications

Agencies

ELI5 AI

The FDA wants to ask people questions to see how they like their messages about stuff like food and makeup, and they are asking if this is okay. People can say what they think about these questions until June 2, 2025.

Summary AI

The Food and Drug Administration (FDA) has submitted a proposed information collection to the Office of Management and Budget (OMB) for approval, as required by the Paperwork Reduction Act of 1995. This collection aims to use surveys and studies to understand how consumers respond to FDA communications about products like food and cosmetics. The data collected will help improve FDA messaging by assessing people's opinions and behaviors, but it will not be used to make major policy decisions. Public comments on this proposal can be submitted until June 2, 2025.

Abstract

The Food and Drug Administration (FDA) is announcing that a proposed collection of information has been submitted to the Office of Management and Budget (OMB) for review and clearance under the Paperwork Reduction Act of 1995 (PRA).

Type: Notice
Citation: 90 FR 18678
Document #: 2025-07572
Date:
Volume: 90
Pages: 18678-18679

AnalysisAI

The document from the Federal Register details a notice from the Food and Drug Administration (FDA), which is seeking the Office of Management and Budget (OMB)'s clearance for a proposed collection of information under the Paperwork Reduction Act of 1995. This initiative involves using surveys and experimental studies to assess consumer reactions to FDA communications regarding regulated products like food, cosmetics, dietary supplements, and animal feeds. The goal of such data collection is to refine and improve the effectiveness of FDA's communication strategies.

Summary

This notice outlines the FDA's intent to enhance its messaging to the public by understanding the attitudes, motivations, and behaviors of consumers and other stakeholders. Recognizing that clear and effective communication can significantly influence public understanding and behaviors, the FDA aims to gather insights without exerting a major impact on policy decisions. To this end, voluntary and low-burden collections of information will be conducted.

Significant Issues and Concerns

One notable concern is the lack of detail on how public comments will be integrated into the decision-making process. While the notice invites public input, it does not elaborate on how these will influence the proposed collection or its execution. Additionally, there is a missing discussion on how the FDA plans to ensure diversity among survey and experimental study participants, which is crucial for ensuring the representativeness of the findings.

Moreover, the document does not provide specific information on budget allocations related to this initiative, leaving questions about potential financial inefficiencies or waste. Language regarding the stipulation that collections be "noncontroversial" and not used for policy decisions could benefit from further clarification to prevent misinterpretation. While assurances are given regarding the collection and retention of personally identifiable information (PII), the document could strengthen its stance with more explicit privacy protections and safeguards.

The overall complexity of language within the document may limit its accessibility to individuals unfamiliar with regulatory and legislative processes, despite being intended for public review and comment.

Impact on the Public

Broadly, this initiative aims to positively impact the public by enhancing the FDA's ability to communicate effectively on matters related to public health and safety. Understanding consumer reactions can lead to clearer and more impactful messaging, potentially leading to better-informed individuals and healthier choices.

Impact on Specific Stakeholders

For producers and manufacturers of FDA-regulated products, this initiative may create an indirect impact by shaping the communications that ultimately reach consumers about their products. If the FDA's communication is improved, it could affect consumer perceptions and demand, which in turn may impact business practices and strategies within these industries.

In conclusion, while the FDA's efforts to optimize its communications through informed data collection are commendable, further transparency, improved accessibility, and clarity in its plans would strengthen the initiative and ensure valuable contributions from public discourse.

Issues

  • • The document requests public comments but provides no information on how public input will be integrated or utilized in decision-making processes.

  • • The document mentions the use of quantitative social/behavioral science data collection techniques but lacks explicit details on how participant diversity will be ensured.

  • • There is no mention of any specific budget allocations or spending details associated with the proposed information collection, making it difficult to assess potential financial waste.

  • • Language regarding the criteria for the collection to be noncontroversial and not used for substantially influencing policy decisions could be clearer to avoid misinterpretations.

  • • The document specifies that personally identifiable information is collected only as necessary and not retained, yet it could benefit from a clearer outline of safeguards and privacy protections.

  • • The overall complexity of the language in the document may render it inaccessible to laypersons, particularly those unfamiliar with the Paperwork Reduction Act or regulatory processes.

Statistics

Size

Pages: 2
Words: 988
Sentences: 34
Entities: 63

Language

Nouns: 319
Verbs: 87
Adjectives: 55
Adverbs: 12
Numbers: 37

Complexity

Average Token Length:
5.31
Average Sentence Length:
29.06
Token Entropy:
5.35
Readability (ARI):
21.68

Reading Time

about 3 minutes