Overview
Title
Submission for OMB Review; 30-Day Comment Request; Generic Clearance To Support the Safe to Sleep® Campaign at the Eunice Kennedy Shriver National Institute for Child Health and Human Development
Agencies
ELI5 AI
The National Institutes of Health (NIH) is asking for permission to check how well a program called "Safe to Sleep" is working. This program helps make sure babies sleep safely. They want to ask people questions and see if their messages are clear, but they need approval first.
Summary AI
The National Institutes of Health (NIH) has submitted a request to the Office of Management and Budget (OMB) to review and approve the collection of information for the "Safe to Sleep®" campaign. This campaign, run by the Eunice Kennedy Shriver National Institute for Child Health and Human Development (NICHD), aims to gather feedback and improve its materials and outreach activities. The purpose is to assess how well the campaign is reaching its audience and to further develop effective strategies for promoting safe sleep practices for infants. The OMB approval is sought for three years, with no costs to respondents other than their time.
Abstract
In compliance with the Paperwork Reduction Act of 1995, the National Institutes of Health (NIH) has submitted to the Office of Management and Budget (OMB) a request for review and approval of the information collection listed below.
Keywords AI
Sources
AnalysisAI
The document under consideration is a notice regarding the submission by the National Institutes of Health (NIH) to the Office of Management and Budget (OMB) for the review and approval of information collection related to the "Safe to Sleep®" campaign. This initiative, managed by the Eunice Kennedy Shriver National Institute for Child Health and Human Development (NICHD), seeks to gather insights to enhance materials and outreach activities related to promoting safe sleep practices for infants.
General Summary
This notice serves as part of the compliance with the Paperwork Reduction Act of 1995, mandating that governmental agencies like NIH seek OMB review for data collection activities. The goal is to extend the generic clearance for the "Safe to Sleep®" campaign, allowing NICHD to collect feedback to improve its outreach. This feedback will help in understanding the campaign's effectiveness and in strategizing for future actions.
Significant Issues
The document, while informative, contains several areas that might lead to confusion:
Ambiguous Terminology: There is a reference to a "non-toll free number," which may be unclear. It would be helpful to specify if this implies standard charges or potential long-distance fees.
Paperwork Reduction Act: Although the notice mentions compliance, it doesn't clarify the specific requirements of the Act that apply to this initiative, which could be perplexing to readers unfamiliar with the legislation.
Undefined Terms: Terms like "Federal SUID/SIDS Workgroup" and "SUID/SIDS stakeholders" are used without explanation. Clarifying that SUID stands for Sudden Unexpected Infant Death and SIDS stands for Sudden Infant Death Syndrome could enhance understanding.
Complex Descriptions: The document lists multiple objectives for information collection methods such as surveys and focus groups. A clearer prioritization could help readers understand the primary goals.
Unclear References: The mention of an expiration date "02/28/2021, REVISION" could be misleading without further context on its significance.
Potential Subjectivity: The document mentions that data will be used internally by NICHD but doesn’t explain how objectivity and impartiality will be maintained in analyzing this data.
Public Impact
Broadly, the notice signifies an effort to improve public health initiatives by ensuring they are evidence-based and effective in real-world application. However, the public may find the communications somewhat opaque, reducing engagement or understanding.
Impact on Specific Stakeholders
Parents and Caregivers: Should benefit from refined campaign materials that are better tailored to promote safe sleep practices, potentially leading to better-informed care for infants.
Health Professionals: May utilize the data to adapt practices and enhance the dissemination of safe sleep guidelines. However, the complexity and technical language could limit comprehension for individuals not specialized in healthcare.
NICHD and NIH: The institutions stand to enhance their campaign strategies effectively. However, ensuring transparency and clarity in communications remains crucial to foster trust and collaboration with external stakeholders.
In summary, while the initiative outlined in the document aims to advance public health goals, clarifying the complexities and ambiguities could significantly improve public and stakeholder engagement and participation.
Issues
• The document includes the term 'non-toll free number' which might be unclear; specifying 'standard rate' or 'long-distance charges may apply' could be clearer.
• The document makes several references to the Paperwork Reduction Act but the specific requirements it imposes on the generic clearance are not fully explained, which might be confusing for those unfamiliar with the act.
• The document refers to 'Federal SUID/SIDS Workgroup members, SUID/SIDS stakeholders, clinical and maternal and child health professionals' without clearly defining what SUID/SIDS means, which could be ambiguous for some readers.
• The description of proposed collections and their intended analyses (e.g., focus groups, surveys) may be seen as somewhat complex, with multiple objectives listed without clear prioritization.
• The mention of 'exp., date 02/28/2021, REVISION' in the context of proposed collection might be unclear, especially if the reader does not understand what implications this date has.
• References to internal use by NICHD suggests potential for subjective interpretations of data, without clearly stating how impartiality is maintained.